Most Trusted Brand for Kiwis
For over 110 years, Masport has never let the grass grow under its feet - always manufacturing quality products that are built to last. This excellence in design and engineering as well as homegrown Kiwi ingenuity and toughness has seen it take home its fifth consecutive Most Trusted Brand Award for Lawnmowers.
From its beginning as a family-owned business in Auckland to its current status as a globally recognised brand sold in 45 countries, Masport has continually improved and expanded over the years. Today its ranges span outdoor power equipment such as push mowers, ride-on mowers and lawn tractors as well as chipper shredders, cultivators and more.
Once the gardening is done, it is time to relax with Masport's Ambassador outdoor kitchens or pizza ovens and patio heaters. And not forgetting, of course, the much-loved barbecues which received a Highly Commended Trusted Brand Award this year.
Masport is raising the bar of innovation and usability with the Masport AVA Series pressure washer range. Alongside this, Masport is turning up the voltage to launch a new 60V battery range of outdoor power tools that fills the need for a battery equivalent of the petrol-powered tools you know and love.
About Trusted Brands
In their 100th Anniversary Year, Reader’s Digest’s Annual Trusted Brands Awards celebrates the brands New Zealanders trust the most. For the 23rd year, Reader’s Digest has approached ordinary consumers to ask their opinions on what brands of products and services are important to them. With these years of research behind them, they are able to confidently dissect precisely what features a Trusted Brand must possess in order to maintain relevance and purpose for New Zealand consumers.
A Trusted Brand enjoys international appeal, yet at the same time upholds a strong local connection. It has individual relevance for all its consumers, just about anywhere and in any culture.
Trust is an emotion that fuels our decisions, whether we are conscious of it or not. It is that intangible quality that signals reliability and integrity. Whether it is a product or service, trust is what reassures us that we are making the right choice. Cost, quality and desirability are all important factors for consumers. Yet it’s vital for a brand to stay true to its promises. While brands come in and out of vogue, those that capture our attention, maintain our confidence and win over our trust do so by holding fast to their core principles.
The 2022 Trusted Brands survey was independently conducted by leading research company, Catalyst Research, who invited more than 2,000 Kiwis across the country to complete an online questionnaire. Included in the questionnaire was an unprompted question as to which brands these Kiwis trusted the most, and from there these brands were sorted into different categories to be ranked. Under each category, one Winner and two Highly Commended brands were awarded to the successful brands.